How to Optimize Landing Pages for Higher Conversions
Landing pages are where first impressions lead to final decisions. According to sources, the average landing page conversion rate across industries is only 2.35%. In fact, the top 10% of landing pages convert over 11%. The difference is not magic; it’s conversion optimization techniques. You can spend countless hours writing the perfect ad copy, allocate […]
The Power of Micro-Influencers in Modern Marketing Plans
Micro-Influencers, Influencer Marketing, and Micro-Influencer Marketing are quickly becoming some of the most successful strategies in digital branding today. Recent research indicates micro-influencers achieve engagement rates as much as 60% higher than macro-influencers. How is this possible? While macro influencers focus on reach, micro-influencers gender, trust, relevance, and connection. Micro-influencers tend to view themselves as […]
How to Craft a Content Calendar for Consistent Growth
If you want to stay ahead of the curve in the fast-paced world of digital marketing, having a clear content calendar is a must. It’s not just about the content calendar itself; it’s about having a proper content calendar strategy that ensures you are consistent, timely, and speaking to your audience. A lack of strategy […]
