The Power of Micro-Influencers in Modern Marketing Plans
Micro-Influencers, Influencer Marketing, and Micro-Influencer Marketing are quickly becoming some of the most successful strategies in digital branding today. Recent research indicates micro-influencers achieve engagement rates as much as 60% higher than macro-influencers. How is this possible? While macro influencers focus on reach, micro-influencers gender, trust, relevance, and connection. Micro-influencers tend to view themselves as […]
How to Craft a Content Calendar for Consistent Growth
If you want to stay ahead of the curve in the fast-paced world of digital marketing, having a clear content calendar is a must. It’s not just about the content calendar itself; it’s about having a proper content calendar strategy that ensures you are consistent, timely, and speaking to your audience. A lack of strategy […]
